Digikala Unveils AI Shopping Assistant DIA in App

Digikala has introduced its AI-powered shopping assistant, DIA, to its mobile application. Previously active on Instagram, DIA now enhances the app's features by guiding users throughout the shopping process.

This smart assistant supports users in every stage of shopping, from searching and locating products to offering advice and reviewing opinions. Users can ask DIA to find specific products based on color, size, or price preferences.

Features of the DIA Assistant

DIA understands user needs and provides tailored suggestions based on preferences and budgets. For example, it can recommend phones with excellent cameras within a limited budget while factoring in user reviews for informed decisions. Additionally, the assistant addresses frequently asked questions to simplify the shopping experience.

Digikala’s Strategy for Enhanced Shopping

The introduction of DIA aligns with Digikala’s long-term strategy to improve the shopping experience through intelligent solutions. The assistant supports users from identifying their needs to post-purchase services.

Currently, DIA is integrated into the Digikala app and can be accessed via a purple icon located on the left side of the pages. It will soon be available on Digikala's website as well.

Future Updates for DIA

This is the initial version of the shopping assistant. Future updates will include features such as setting delivery times and notifying users about discounts and price changes, further enhancing the convenience of online shopping.