Digikala Business Reaches Monthly Turnover of Over 1.5 Trillion IRR

Zhinous Roshandel, CEO of Digikala Business, announced that the company, by focusing on wholesale sales to organizations, has achieved a monthly turnover exceeding 1.5 trillion IRR (1500 billion toman) within three years of operation.

speaking at the Business Summit 2025, held at Tehran’s Espinas Palace Hotel, Roshandel reviewed the state of the e-commerce market, stating, “The global B2C e-commerce market is worth approximately $7 trillion, while the B2B e-commerce market, valued at $20 trillion, is three times larger and even surpasses China’s GDP.” She noted that the Middle East has only three prominent B2B marketplaces, whereas Europe boasts 294 platforms, offering far greater opportunities in this sector.

According to Roshandel, Iran has performed successfully in B2C startups, but well-known B2B platforms in the country are limited. She believes these platforms do not need to attract a general user base and instead follow a distinct path by focusing on specific industries and a smaller number of professional users. She cited Digikala Business as a successful example in this field, which, inspired by the Amazon Business model, began operations in 2021 with a five-person team.

Digikala Business was initially launched as the wholesale arm of Digikala, leveraging the company’s technical infrastructure. The platform enabled bulk purchases with diverse payment methods and, in 2022, exceeded its initial goals due to strong demand from retailers. Roshandel explained, “In that year, we added B2R (business-to-retailer) and B2E (business-to-employee) lines to our operations, and by September 2023, our team grew to 60 people.”

She emphasized that the B2C business model is not fully suitable for B2B: “You can’t dress B2B in B2C clothing. For this reason, Digikala Business developed a dedicated platform and reached its financial break-even point in 2023. By focusing specifically on the electronics sector in B2R, we phased out other sectors to create greater depth in this industry, as we realized that in this type of business, you need to go deep rather than operate across multiple domains.”

Roshandel added, “In March 2024, initial models for entering the gold and construction industries were launched at Digikala Business, and our team now consists of 100 people.”

The CEO of Digikala Business highlighted key differences between B2C and B2B: “In B2C, you need a user base of millions, but in B2B, even a thousand professional users can create a successful business. B2B customers are experienced individuals who know their industry well. If you create real value for them and offer solutions that reduce risk or increase profit, they will easily transition from offline to online.”

Roshandel concluded by stressing that success in B2B requires providing specialized solutions tailored to each industry’s needs. She believes that Digikala Business, with this approach, has not only become a leader in Iran’s B2B market but also demonstrates significant potential for expansion into other industries with its substantial turnover.