Tourism Market Faces Temporary Slump; Travel Planning Drops 75% After 12-Day War

Iran's tourism sector has entered a temporary recession following the recent 12-day war, with travel planning experiencing a sharp decline. According to data from the Jabama platform, not only has the number of travel plans significantly decreased, but the time between decision-making and actual trips has also reached an all-time low.

Analytical data from Jabama indicates that the 12-day war has dealt a severe blow to the travel and tourism market, causing drastic changes in travel planning patterns. A comparison of data from one month before and one month after the war reveals a staggering 75% drop in overall travel plans, a clear sign of severely contracted demand.

The report highlights that during the week of the war, travel planning saw a 42% reduction. For trips scheduled one week after the war, this decline reached 70%, while travel plans for five weeks post-war plummeted by an unprecedented 83%. These figures demonstrate that in the high-risk environment following the war, early booking interest has nearly vanished.

Jabama’s analysis attributes this behavioral shift to three key factors: concerns over potential recurrence of war and subsequent cancellations, reduced priority for leisure travel amid economic pressures, and increased hesitation or inability to plan trips. Additionally, the overall market for travel and accommodation has shrunk; not only are fewer people traveling, but planning timelines have also shortened dramatically.

Experts warn that this decline in both volume and duration of travel planning directly impacts revenue for industry stakeholders. Hotels, agencies, and online booking platforms face heightened challenges in managing capacity and predicting demand under such uncertain circumstances.