TechnoGroup Captures 5% of Iran’s E-Commerce Market with 41% Surge in Annual Sales
TechnoGroup posts 41% growth and outlines expansion goals for next year.
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TechnoGroup has announced substantial growth in its annual report for the year 1403. The company achieved a 5% share of Iran's e-commerce market and a 15% share in the digital goods sector. The report highlighted a remarkable 41% increase in sales compared to the previous year, establishing TechnoGroup as the second-largest player in Iran's e-commerce market.
Key Contributors to Growth
TechnoGroup consists of three major brands: TechnoLife, TechnoPay, and TechnoExpress. These divisions collectively reached 6 million active customers during 2024. TechnoLife, the group's flagship online store, played a critical role in driving growth. With over 5 million active customers, TechnoLife was the first online retailer in Iran to launch a physical store in 2019, creating a hybrid shopping experience. The number of TechnoLife customers grew by 25% last year, bringing its total user base to 14.3 million.
TechnoGroup's report revealed that one out of every seven Iranians who purchase digital goods online is a TechnoLife customer. Mobile phones dominated sales, with the Redmi Note 13 becoming the best-selling product with 21,458 units sold. iPhones were the most searched devices on TechnoLife’s platform. The report also noted a twentyfold increase in household appliance sales, signaling growing demand for these products.
Credit and Installment Sales Growth
TechnoGroup reported significant growth in credit-based and installment transactions. Installment purchases rose by 3.2 times compared to the previous year, totaling 76,881 transactions worth 2 trillion tomans. TechnoPay disbursed loans worth 450 billion tomans to 15,000 users, facilitating 22,533 credit-based transactions during the year.
Looking ahead to 2025, TechnoPay aims to achieve a sixfold increase in loan issuance as part of its ambitious growth strategy.
Logistics Performance
TechnoExpress, TechnoGroup's logistics arm, delivered over one million shipments last year. The fastest delivery time was recorded at four hours, with an average delivery time of two days. This performance highlights the group's commitment to efficient logistics and customer satisfaction.
Future Goals and Expansion Plans
In its annual report, TechnoGroup outlined its strategic objectives for the upcoming year. The company plans to double sales and expand its presence in provincial cities. It also aims to diversify into new product categories, including non-electric household appliances, personal electric devices, cosmetics and hygiene products, and tools.
TechnoGroup’s vision includes achieving exponential growth across all divisions while maintaining its position as a leader in Iran's e-commerce market.
