Black Friday Boosts Iranian Online Store Traffic by 4.63 Times

ArvanCloud CDN aggregate data shows that during Black Friday, the traffic of online stores increased by 4.63 times compared to the previous week on Friday, November 21. A notable aspect of this year's Black Friday was the leading role of credit purchases, which saw a growth of more than four times.

This data results from the analysis of 'traffic volume' of various online stores whose user traffic passes through Arvan's content distribution network. ArvanCloud has announced that the existing data is a combination of traffic data from several different businesses in various categories, conducted to analyze user behavior.

Traffic Surge and User Behavior

As seen in the chart, the traffic of these sites' Black Friday campaigns increased by 1.5 times from 10 PM Thursday until 12:30 AM Friday. After a relative decline, the search for discounted goods continued from 9:30 AM Friday until the end of the day.

More than 96% of the Black Friday campaign traffic was cached traffic. This means that responses to users of platforms using Arvan's infrastructure were handled through Arvan CDN's pop sites. Also, using cached traffic means responding to the user from the nearest pop site with much higher speed and significantly less delay, about 54ms, which directly improves the quality of access for the end users of these platforms, especially in such high-traffic campaigns.

User Statistics and Preferences

ArvanCloud CDN aggregate data shows that around 4.5 million unique IPs visited the websites participating in this campaign, equivalent to about 13 million users.

According to this report, about 38% of the Black Friday campaign users used the Internet from Hamrah Aval operator, about 34% from Irancell operator, and the rest from other ISPs.

Also, the data from the chart below shows that users following the Black Friday campaigns with Android OS constituted 74% of the users. 19% were iOS users, and 4% were Windows users who followed the Friday discounts. Users checking the campaigns with their personal mobile phones were 33% Samsung, 19% iPhone, and the rest with other mobiles. This type of data can help developers and website owners improve and change their future campaigns according to user needs and usage.

Product Interest Trends

This year, many online stores, such as clothing or beauty stores, experienced traffic nearly 5 times more than the weeks before Black Friday.

In second place are retailers, offering a diverse range of products, and credit purchases, with traffic 4.5 times higher. This ranking is noteworthy for credit purchase platforms as a new player in this field.

Stores like electronic device stores also became a bit busier in these Black Friday campaigns. However, sites like educational sites showed no significant change during the Friday campaign and missed out on Black Friday's boom.

Despite the growing traffic, it should be noted that platforms offering a diverse range of items still capture more than 7.5 times the traffic and user visits compared to the specialized stores that ArvanCloud examined.