Filimo Unveils New Visual Identity After 11 Years

Ahead of Yalda Night, Iranian streaming platform Filimo has unveiled a new visual identity, marking its first major rebrand after 11 years of operation in the home entertainment market.

Under the new design, all of Filimo’s visual and audio elements have been updated, except for the brand name itself. At the same time, some existing brand elements have been reintroduced with a refreshed design and integrated into the platform’s previous identity framework.

After more than a decade of producing and distributing content without a central brand slogan, Filimo has also introduced a new tagline, “We Follow Stories,” positioning it as a core element of its renewed brand identity.

As part of the rebranding process, Filimo has announced the release of an original music theme, scheduled to be published in the coming days. The piece is built around a jingle and incorporates multiple musical genres, blending modern melodies with familiar rhythms to create a lasting auditory association for audiences.

The music was composed by Christophe Rezai, an Iranian-French composer, and will serve as Filimo’s official sonic signature going forward.